How Ralph Plastering scaled
Oliver Ralph
MD, Ralph Plastering
£350k→£3.6M+
Level 2→Level 5
£50M+ in sales generated for our partners
The Growth Engine that scales trades firms to multi‑seven figures
For UK trades business owners turning over £100k+ who are serious about growth.
Apply For A Strategy SessionLet's map out your growth planA few quick questions to check we're a good fit.
Trusted by established UK trades firms
The scaling roadmap
Every trades firm hits a ceiling. The question is which one.
There are five levels of growth, and each one has its own bottleneck. What got you through the last one won't get you through the next. Find where you are, then unlock the next level.
Level 1
Owner-operator
Up to £100k
1–2 people
Common bottleneckYour income's capped by the hours you can work on the tools.
Unlock withPut your prices up, then use the margin to take someone on.
Level 2
Small team
£100k–£500k
2–6 people
Common bottleneckWord of mouth got you here, but you can't turn it up when you need more work.
Unlock withBuild a lead system you control, so there's more work than you can handle.
Level 3
Growing team
£500k–£1M
6–12 people
Common bottleneckEvery problem on site lands on you, so new enquiries have to wait.
Unlock withPut someone in charge on site, so you're free to price and win the work.
Level 4
Multi-team firm
£1M–£3M
12–30 people
Common bottleneckYou're still the only one selling jobs, so growth stops when your diary's full.
Unlock withBuild a sales process in the office, then hire someone to do visits and pricing.
Level 5
Regional force
£3M+
30+ people
Common bottleneckEveryone still answers to you, and there's only one of you.
Unlock withBuild a leadership team that runs the firm, so you can grow into new areas.
Every firm's different. Revenue and team size are a rough guide to where you are, not a rule.
The rule: fix the bottleneck at the level you're at. Fix the wrong one and you'll spend money and stand still. That's why the Growth Engine comes with a strategy, not just a switch.
What we install
The Growth Engine unlocks each level
Three parts, built and run for you, that work together at every level.
1The Lead Engine
The unlock that powers growth at every level
A lead system you control that brings the right work in, every month. Once there's more work than you can handle, your problem is fulfilment, not demand, and that's the easier one to grow with.
Includes
- Website
- SEO
- Google Business Profile
- Google Ads
- Reviews and reputation
- Brand authority development
2The Growth Monitor
Level up on data, not guesswork
Every enquiry tracked from first call to won job. You see what's working, what it's worth and what's coming next, so every move up is made on the numbers.
Includes
- Traffic and conversion tracking
- Call tracking
- Lead source tracking
- CRM and sales pipeline
- Sales reporting
- ROI dashboard
3Strategic Support
Always know your next move
One-to-one consultation on your whole scaling strategy, not just your marketing. We plan the bigger picture with you, then help you get there one level at a time.
Includes
- One-to-one strategy calls
- Your scaling roadmap, level by level
- Building your team and office systems
- Building your sales process
- Growing profit, not just turnover
- Building a firm that runs without you
Partner case studies
The trades firms who've already levelled up
Here's how far they've come since installing the Growth Engine, in their own words.
How SPS Roofing scaled
Nick Flavin
MD, SPS Roofing
£1.6M→£4.8M
Level 4→Level 5
How Premier Roofing scaled
Jon Davies
MD, Premier Roofing Solutions
£180k→£1.1M+
Level 2→Level 4
How Elite Resin Flooring scaled
Mathew Green
MD, Elite Resin Flooring
£100k→£1M+
Level 2→Level 4
How we work
A growth partner, not a lead supplier
More leads matter, but they're only part of it. Most marketing gets switched on and left to run, and when you hit the next ceiling, more leads won't get you through it.
So we work alongside you at every level: the leads, the numbers, and the plan for what to fix next. The work starts coming in once you're live, and the first twelve months is where the partnership starts: it's how long the engine takes to build properly. After that, the strategy moves with the firm. What gets you to £1M isn't what gets you to £3M+.
8–9
years with our founding partners
And they're still growing.
Before you apply
Is the Growth Engine right for your firm?
It's a partnership, so it needs to be the right fit both ways.
It's a good fit if
- You turn over £100k+ and want the firm a lot bigger in three years
- You'd take people on if the work doubled
- You're ready to put money into growing the firm
- Someone answers the phone and chases quotes, or you're ready to hire them
- Your average job is worth £1,000 or more
- You want a long-term partner, not a quick fix
It's not for you if
- You're under £100k and still on the tools most of the time
- You just want a few more jobs, with no plan to grow
- You want the firm to grow without investing in it
- Nobody's there to answer enquiries or chase quotes, and you're not ready to hire
- Your average job is under £1,000
- You want month-to-month or a trial
Where could the firm be in three years?
One hour, one to one. We'll pin down which level you're at, what's holding the firm back, and what to unlock next.
Apply For A Strategy SessionLet's map out your growth plan