Want More Leads For Your Trades Business?

Want More Leads For Your Trades Business?

Electrician SEO Guide: How To Rank #1 In Google

By Jack Wiggins – Founder of Scale Your Trade

In this electrician SEO guide you are going to learn our exact process that has proven to rank electrician websites at the top of page one on Google.

If you’re an electrical contractor who wants to grow and expand, getting ranked at the top of search engines is important because it’s going to consistently generate more leads and customers.

The higher your electrical website ranks, the higher your sales will be.

However, to start ranking higher you need to do a thing called SEO.

Doing electrician SEO can be broken down into five simple steps:

  1. Electrician SEO Set Up. Build a strong website foundation for SEO success.
  2. Electrician Keyword Research. Find the best electrical keywords that generate leads and sales.
  3. Electrician On-Page SEO. Optimise web pages to rank for those electrical keywords.
  4. Electrician Off-Page SEO. Build authority and outrank the local competition.
  5. Electrician Technical SEO. Submit a sitemap to get web pages indexed on Google.

However, before getting started doing any type of electrician SEO, you need to truly understand how search engines and the whole ranking process works.

If you get stuck or would like any help to get more leads and customers, then feel free to request a discovery call to see if partnering up with Scale Your Trade is the right fit for your electrical company.


How do search engines work?

You need to understand how search engines like Google work before you can roll out an effective SEO strategy for your electrical business.

Search engines are basically online libraries, but instead of books they store websites.

When a person types something into a search engine, it filters through its vast ‘library’ of websites to provide that person with the most relevant and helpful results.

To identify these web pages, search engines use a computer program called an algorithm.

The trouble is no one really knows entirely how these algorithms work, but luckily Google has given us some useful insights into what their key ranking factors are.

Search engines have two types of results:

  1. Organic results – you cannot pay to get your electrical company here. This is done by doing SEO.
  2. Paid results – you can pay to get your electrical company here. This is done by doing Paid Ads.

When it comes to building an effective SEO strategy for your electrical company, understanding the differences between the two types of search results is key to get your site ranked higher.

Electrician SEO

What is electrician SEO?

In order to rank your site at the top of page one, you have to give search engine algorithms what they want.

This process is called SEO, which stands for search engine optimisation.

SEO involves doing things that improve the ranking of an electrical website or specific web pages.

Each search engine (e.g. Bing, Yahoo, etc) has their own unique algorithm. There isn’t enough time to go through each search engine so we’re going to focus on electrician SEO for ranking on Google.

Is SEO worth it for electricians?

To answer this question just take a look at how many people search electrician keywords on Google.

For example, in the screenshot below you can see that from just a tiny selection of keywords there are over 150,000 “electrician” searches per month in the United Kingdom.

Electrician Keywords For SEO

In addition, a BrightLocal survey found that 98% of people use search engines to find local businesses, with 88% of those people either contacting or visiting a business within 24 hours.

When looking at these two statistics, it’s pretty obvious that if your electrical website isn’t ranked on the first page of Google, then you’re leaving a lot of money on the table.

The benefits of doing electrician SEO are simple:

  • Regular, local traffic to your electrical website.
  • More qualified leads and customers.
  • Increased revenue and profit.

To demonstrate just how important SEO is for electrical contractors looking to grow, here’s an example of a client we work with called Complete Connectrix Ltd.

The following graph shows the difference in their website traffic before and after we started SEO.

Traffic before and after electrician SEO

This graph shows the difference in the amount of leads generated via their website before and after we started SEO.

Leads before and after electrician SEO

These graphs prove there’s a clear correlation between website traffic and leads. The more traffic your electrical website receives, the more leads your company is going to receive.

So, if the ingredient for generating more leads is more traffic, how do you get more traffic?

The answer is by ranking higher on Google, which can only be fulfilled by doing electrician SEO.

However, before you get started doing any SEO work, you have to build a strong website foundation, which is what we’ll teach you in part two of this guide.


Doing electrician SEO is a lot easier when your website is correctly set up to rank higher on Google. You wouldn’t rewire a house without knowing the fundamentals, the same principle applies to SEO.

Carry out these tasks before starting any type of SEO work.

Choose the right company domain

There’s no need to worry if you already have a domain because most are fine for SEO. However, if you’re thinking about buying a new domain or replacing your existing one, here’s what you should consider.

Domain name

Branding is the most important thing. Don’t stuff keywords and locations into your domain name. Your best option is to stick with the name of your electrical business without any hyphens.

Good vs Bad Domain Names For Electrical Companies

For example, imagine an electrical company using the domain name electricianlondon.com. It would be almost impossible for customers or Google to find them because thousands of other electrician websites would show up in the search results.

Top-level domain (TLD)

The final part of your domain name is called the top-level domain, or TLD for short. This is the bit following your name, such as .com or .co.uk.

Your TLD has very little impact on SEO, but we recommend opting for a TLD like .com is best because it’s recognised and trusted. Avoid TLDs like .net, .biz, or .info because they’re often associated with spam.

However, as an electrician, you probably only operate within a local region or country so picking your country-specific TLD, like .co.uk, is the best option.

Choose a website platform

To set up a professional website you need to use a website platform. This will make the process of building, editing, and managing your electrician website much easier.

There are two types to choose between:

Hosted platforms

These are websites built on platforms such as Wix, Weebly, Squarespace, etc. When using a hosted platform for your electrician website, it’s similar to renting a house. You have a place to live but don’t own the building. You can’t make any structural adjustments like adding an extension or installing new flooring. However, a benefit is that maintenance is the landlord’s responsibility.

Self-hosted platforms

These are websites built on platforms like WordPress. When using a self-hosted platform, it’s similar to owning a house. You have full control to modify and customise the house in any which way you like. However, a drawback is that you are responsible for all maintenance, repairs, and upkeep.

Each platform has its pros and cons, but if you’re looking to upgrade or build a new website for your electrical company then we recommend using a self-hosted platform called WordPress.

Choose a reputable hosting provider

When using a self-hosted platform like WordPress, it’s essential that you choose a reputable hosting provider. Hosting providers are platforms that store your website files and make them accessible online.

There are thousands of hosting providers, such as GoDaddy and 123-Reg, but we recommend using a provider called SiteGround. They have an outstanding support team that can advise on how to set up your new domain, hosting, and WordPress website.

Plan your sitemap

Before building a new website or doing electrician SEO, it’s vitally important that you take the time to plan a logical and user-friendly site structure. You can do this by creating a sitemap.

A sitemap is a map of all the pages on your website.

Here is an example of what your sitemap might look like.

Roofing SEO Sitemap

Each arrow on your sitemap represents what’s called an internal link from one page to another. When it comes to SEO, these internal links make it easier for Google to crawl through your website, which means your pages will get indexed and ranked in the search results a lot quicker.

It will also make the process of upgrading or building a new website much more efficient which is important to bear in mind if you’re planning on hiring a web design or marketing agency.

Create a professional electrician website

Once you have successfully chosen your domain, set up hosting and WordPress, and created a sitemap, the next step is to build a new website for your electrical business.

Focus on creating an easy-to-use website that looks professional and has useful content. There is no need to worry about SEO at this stage.

It would be too long to go through the entire website building process in this guide, but here’s a quick summary of the most important factors to bear in mind when setting up your electrician website for SEO success.

Use an engaging design that converts

Having a professional looking website that’s engaging is one thing, but making sure it converts visitors into enquiries is going to make or break your success when it comes to SEO.

If your website is unprofessional and outdated, then it doesn’t matter if you rank on the first page of Google because it won’t generate many leads, which will undermine your SEO efforts.

This is even more important if you’re paying for SEO because if your website doesn’t convert visitors, then you’re not going to get enough leads to produce a satisfactory return on investment from SEO.


You need to ensure that your website visitors’ personal data is protected. To do this you need to install an SSL certificate, which can be done for free through your hosting provider by using a free service called Let’s Encrypt. Without a valid SSL certificate in place, visitors will receive a “not secure” warning which will lead to most people clicking off your site.

Check it’s mobile friendly

Your website must be mobile friendly because most people now use their mobile devices and tablets over desktop computers. Use this free tool to check if your electrician website is mobile friendly.

Make sure it loads fast

If your website takes forever to load then potential customers will leave and go to a competitor’s website. You can use this free tool to check your website loading speed. Anything less than 3 seconds is perfect.

Use a clean URL structure

Each page of your electrician website has a URL, which is also known as a web address. This is the thing you can see in the URL bar at the top of an internet browser.

Using a clean and descriptive URL structure is important for higher rankings and a better user experience because it helps visitors and Google understand what a page is about.

If you decide to build a new website on a platform like WordPress you can set the URL structure.

We recommend using the “Post Name” setting.

URL Structure for Electrician SEO

It’s important to note that if you already have a website that has decent rankings on Google, then changing the URL structure is never a good idea because it can create technical issues that could damage your existing rankings.

Install an SEO plugin

When using a hosted website platform like Wix, you can use their basic SEO tools. If your electrical website is built on a self-hosted like WordPress, then you’ll need to install an SEO plugin. We recommend using YoastSEO or Rank Math. Either choice will make doing electrician SEO so much easier.


The electrician keywords you decide to target will either make or break your SEO success.

The good news is that doing keyword research is pretty simple and mostly common sense. However, there are strategies that will help you find the best electrician keywords for SEO.

What is keyword research?

Keyword research is the process of identifying the words and phrases people use in search engines like Google to find local businesses, products, or information.

Why is keyword research important for electrician SEO?

Keyword research is important because it will ensure the pages on your website are targeting keywords that customers use to find local electricians on Google.

If you target the right type of electrician keywords, your web pages will rank for high value searches, attract high value traffic and generate high value leads.

If you target the wrong type of electrician keywords, your web pages will rank for poor quality searches, attract poor quality traffic and generate poor quality leads, or none at all.

SEO requires a lot of time and effort, so it’s essential to rank for keywords that result in leads and sales.

How to find the best electrician keywords for SEO

Most electricians don’t think about the different ways customers may search to find their services.

For example, some customers might simply search “electrician near me,” but other customers might search for a specific electrical service like “house rewire” or “consumer unit repair”.

This means your website needs to show up for all of these different electrician keywords.

Here’s how you do it.

Begin by listing down your key electrical services.

Here’s an example of what that may look like:

  • House rewires
  • Fuse box replacement
  • EICR
  • PAT testing
  • Lighting
  • EV charger installation
  • Electric heating

Once completed, expand this list by adding any associated services.

For example, associated services for “lighting” could be expanded to:

  • LED lighting
  • Outdoor lighting
  • Indoor lighting
  • Security lighting
  • Emergency lighting
  • Commercial lighting

The next step is to do some research and find the keywords people use to find these electrical services.

You can do this for free by using Google Search.

Simply type a “service + location” into Google, then on the results page, go to the Suggested Searches, Related Searches, and competitor websites to find related keyword ideas.

The goal of this task is to build a list of keywords for each of your electrical services. It’s important to write down any keywords you deem to be relevant and worth targeting.

Here’s an example of what it might look like when researching keywords for “electric heating” services.

Electrician keyword ideas
Electrician keyword ideas

Alternatively, you can use a free keyword research tool like Ahrefs Keyword Generator.

All you need to do is:

  1. Click the link above.
  2. Pick Google as the search engine.
  3. Pick a country.
  4. Type in the service you are researching.
  5. Click the button “find keywords”.
Electrician keyword ideas for SEO

You will then be presented with a list of keyword ideas. Rinse and repeat this process for each electrical service and note down any other keywords you think are worth targeting.

Electrician keyword ideas for SEO

The free version of this tool does have limitations, but it delivers a faster way to find out more electrician keywords compared to physically trawling through Google.

Check search volumes for electrician keywords

To increase traffic and generate more leads through SEO, the pages on your site need to target electrician keywords with high search volumes.

To find the search volume data for a specific county, city, or town, you can use Google Keyword Planner.

Even though Keyword Planner is a free tool, it does have its drawbacks:

  • It shows a broad search volume range (e.g. 10-100), not precise numbers.
  • It groups together keywords, showing a combined search volume.

Due to these drawbacks, we have found that it’s more effective to check search volumes at a national level because what happens in one location is probably going to be the same in another location.

To do this, you can use the free Ahrefs Keyword Generator tool.

The goal here is to individually go through each one of your services and identify which keywords have the highest search volumes.

Electrician keyword ideas for SEO

You should prioritise and target the service keywords that have the highest search volumes because they will drive the most traffic and generate the most leads.

But, it’s very important not to ignore keywords with low search volumes because when added together they can add a substantial amount of traffic. Also, in most cases, they’re often less competitive so it will be much easier and quicker to rank for them on Google.

Check user intent for electrician keywords

To get the best results with an electrician SEO campaign, one of the most important steps is to identify the user intent behind your keywords. You should only target keywords that convert into leads and sales.

For example, a person searching “how much does a house rewire cost” is probably in research mode, whereas a person searching “house rewire electrician” is probably in buying mode.

To determine user intent for a keyword, type it into Google and scan through the results.

If there is a map pack or local “blue link” results, then good news, your keyword has local intent.

Electrician Keywords With User Intent SERP Example

However, if there is no map pack or local “blue link” results, then it’s likely the keyword does not have much local intent. You should avoid targeting these keywords if your SEO goal is to get more leads.

However, just because a keyword doesn’t have local intent, it doesn’t mean it’s a bad keyword. It just means that the content on a page needs to be adjusted to match the intent behind a search query.

You can still target electrician keywords without intent but we recommend only doing this by creating a blog and writing posts on your website.

For example, in the screenshot above, you’ll see the first result for “house rewire cost” is a post we wrote for one of our electrician clients called Complete Connectrix. This pulls in hundreds of visitors per month, and boosts trust and authority, which as a consequence increases the rankings for their service pages.

You can check out all the posts we’ve written on the Complete Connectrix blog page here.

Assign electrician keywords to pages

Any generic electrician keywords (e.g. electrician, electrical company, electrical contractor, etc.) should be assigned to your website homepage because these keywords are unrelated to a specific service.

Your homepage is not going to rank for all of your generic keywords and service keywords, so you’ll need to create an individual page for each electrical service so you can target them.

Be ultra specific. Don’t combine unrelated electrical services or unrelated electrical keywords. Each electrical service must have its own unique page with keywords relating to only that specific service.

For example, “EICR” keywords should go on a dedicated EICR service page. This page should not include keywords related to another service like PAT Testing. You will need to build a separate service page for PAT Testing that only includes and targets PAT Testing keywords.

Assign a location to electrician keywords

If you would prefer to target a specific town or city, then we recommend assigning the name of that location to your keywords.

For example, the keyword “PAT Testing” would change to “PAT Testing in London”.

The aim with this is to get Google to rank and display your service pages whenever a person searches for one of your electrical services in this location.

If your electrical company covers a larger area, you can assign a county or region as the target location.

However, it’s important to note that this method typically produces a lower search volume because people tend to search locally. To counteract this drawback, we recommend creating separate pages for each of the towns or cities within your chosen county or region. These are called location pages.


SEO for electricians involves two parts because there are two places to rank on Google.

The first part is ranking in the local “map pack” results, the second part is ranking in the organic results.

The end goal for any SEO campaign is to optimise the pages on your website so they appear in both sets of results, whenever a potential customer makes a search using your target keywords.

To get ranked higher for those target keywords, you need to use on-page and off-page SEO strategies.

Here is a list of the most important electrician SEO ranking factors for both types.

On-Page SEO For Electricians

On-page SEO is the process of optimising the content on a page to improve its ranking on Google.

Here’s a list of the best on-page SEO strategies you can use for your electrician website.

Pick a target keyword for each page

A target keyword is a term or phrase that you would most like a page to rank for on Google.

Start by scanning through your service-keyword lists and pick a target keyword for each service page. Since SEO aims to drive more traffic and leads, your target keyword needs high search volume and local intent.

For the homepage, we recommend your target keyword be “electricians [location]”.

For a PAT Testing service page, your target keyword might be something like “PAT testing service [location]” or “PAT testing company [location]”.

Remember, you only need to pick a target keyword for pages you want to rank on Google. For example, there is no point in picking a target keyword for the About Us or Contact page.

Include target keywords in URLs

Including your target keyword in the URL, slug will help Google understand what the page is about.

For example, the URL for a page targeting “PAT testing” keywords in London could look like this.

Don’t stuff keywords in your URLs. Make sure they are as concise as possible, ideally one to four words.

Include target keywords in meta title

The meta title, also known as the page title tag, is the blue link that shows up in search results.

Your page title tags are important because it’s usually the bit of information a customer uses to decide which electrician website to click on.

Your page title tag should be engaging and encourage the potential customer to click on your website link over competitors. Adding a call-to-action in the title can help drive more clicks and traffic too.

Including target keywords in the page title tag will help you rank higher in Google for those keywords.

For example, the title tag for a page targeting “PAT testing” keywords in London could look like this.

To write an effective title tag you need to:

  • Keep it concise – anything under 60 to 70 characters is ideal.
  • Align with search intent – demonstrate to searchers your page provides the solution they need.
  • Include target keywords – edit them slightly if necessary for relevance.
  • Stay specific – clearly describe what the page is about without ambiguity.

A well written title tag will get more clicks, which means more traffic and leads.

Include target keywords in meta description

The meta description is a quick overview of what a particular page is about.

Meta descriptions are important because they appear in organic search results. They are basically a short sales pitch to persuade a potential customer to click on your website over the competition.

For example, a meta description for a page targeting “PAT testing” keywords in London could look like this.

To write an effective meta description you need to:

  • Keep it concise – a maximum of 155 characters is ideal.
  • Expand upon the title tag – highlight USPs and key benefits.
  • Match search intent – make sure searches know your page solves their query.
  • Include target keywords – Google often emphasises these keywords in bold.
  • Add a call to action – encourage actions like requesting a free quote or survey.

Remember, do not stuff keywords into your meta description because it looks spammy. People will avoid clicking your website listing, which means less traffic and leads.

Optimise page content

Making sure you balance the need to engage customers and meeting Google’s ranking requirements can be a tricky part of writing content for your web pages.

To write effective, SEO friendly content, you need to:

  • Fully cover the topic – write useful content, a minimum of 500 words per page.
  • Be original – do not duplicate or copy content from other pages or sites.
  • Match search intent – ensure the content on a page matches what visitors are looking for.
  • Focus on target keywords – include electrician keywords and target location in your content.
  • Include a call to action – guide visitors to a specific action, like requesting a free quotation.

Page content should be written for customers first, and Google second.

Avoid stuffing keywords or waffling because this will mean more visitors will leave, signalling to Google that your page didn’t answer their query, resulting in lower rankings in search results.

Utilise Header Tags

Header tags help Google understand what the content on a page is about.

It’s proven that breaking up your content with headlines enhances readability. This means your visitors can quickly scan through your page and find the information they are looking for much quicker.

how to write better electrical content for SEO

There are six different types of header tags: H1, H2, H3, H4, H5, and H6.

Only use one H1 tag per page. The H1 tag should be your main page title and include target keywords.

Use H2 and H3 tags for subheadings.

H4, H5, and H6 tags help arrange information under these subheadings.

From an SEO point of view, including target keywords in your headings can help rank a page higher for those keywords on Google.

Add internal links between pages

An internal link connects one page on your electrician website to another page.

This is key for SEO because it helps Google quickly discover, crawl, and index the pages on your site.

Internal links can help transfer authority to your most important pages. The more authority a page has, the higher it will rank. This “authority” is better known as PageRank.

You should only use internal links when it makes sense. Don’t just cram internal links into your content for the sake of adding internal links. It looks super spammy.

Your internal link structure should follow a logical path. For example, it would make sense to include an internal link from a blog post about house rewire costs to your house rewire service page.

Add external links

An external link connects one of your web pages to a page on a totally separate website.

Using external links is very important because it gives visitors more information and useful resources. This will help grow page authority and trust, which is what you need to get better SEO rankings.

For example, it would make sense for an electrician website to externally link to an accreditation body such as the NICEIC or NAPIT website.

Only include an external link that genuinely adds value to visitors. Don’t just include external links for the sake of it or link to low quality or irrelevant sites because this can harm your site’s credibility.

Optimise images on your site

Here are three simple tasks we recommend you should carry out to ensure that your website images are properly optimised for SEO.

Write a descriptive image file name

Writing a descriptive file name for an image will help Google understand what that image is about. Use dashes between words and avoid stuffing keywords or target locations.

How to name image files for electrician SEO
Write descriptive alt text

Since Google cannot see images, writing alt text is essential for SEO and accessibility. Keep your alt text concise and include any relevant keywords when appropriate.

How to write Alt Text for electrician SEO
Compress images before uploading

Getting high quality images that showcase the electrical projects you’ve completed is essential to selling your company to win more potential customers. However, these types of high quality images often come with hefty file sizes which can make your website loading speed almost unbearable.

Compressing images before uploading them to your website will fix this problem.

To get started, we recommend using a free image compression tool called TinyPNG. Upload your images and aim to compress each one so they are no larger than 100KB.

Include NAP information

NAP is an acronym for Name, Address and Phone number.

Including NAP details on your website is a very important SEO ranking factor because Google uses this information when scanning the internet to find information about your electrical company.

If your NAP details are correct, Google can quickly identify and group all of your online assets together. For example, your website, directory listings, social media profiles, etc. This will prove and give Google confidence that your business is genuine, resulting in more trust and higher rankings.

For best results, include your NAP information on your contact page and in the website footer.

If any of your online profiles display the wrong NAP, make sure you go through and update it. Incorrect NAP details have the potential to make doing electrician SEO much harder because Google won’t have the same amount of trust that your company is genuine.

Off-Page SEO For Electricians

Off-page SEO involves the activities done outside a website to help its pages rank higher on Google.

Here is a list of the most important off-page SEO strategies for electrical contractors.

Google Business Profile

Google Business, previously known as Google MyBusiness, is a free tool that local businesses can use to create, manage and optimise their Business Profile in the ‘map pack’ results.

Local SEO for electricians

Data from our own electrician clients shows that electricians with a fully optimised Google Business Profile can attract up to 35% more leads every single month.

For example, we work with an electrician called Complete Connectrix Ltd who in September received an extra 23 calls from their Google Business Profile alone.

Based on these results, it’s obvious that an optimised Business Profile is super important for any electrical contractor looking to generate more leads from Google.

To optimise your electrical company’s Business Profile to rank in Google Maps you need to:

  1. Create or claim your profile here.
  2. Choose the most relevant business category, like “Electrician”.
  3. Provide your business name, address, and phone number.
  4. Set your operating hours, including special hours for holidays.
  5. Enter your website URL.
  6. Specify your service area(s).
  7. List your electrical products or services.
  8. Add photos and videos.
  9. Ask customers to leave reviews.
  10. Regularly post engaging content (e.g. a blog post on your site).

Make sure that all information on your Business Profile, especially your NAP details, matches the details and information displayed on your website.

Local citations

A local citation is any mention of your electrical company’s name, address or phone number online. Citations are typically found in online directories and social media profiles.

Local citations are important because they help Google verify the existence, legitimacy, and trustworthiness of your electrical business.

When your NAP information is consistently accurate and appears on other trusted websites, it increases Google’s confidence that your electrical company is genuine and located as stated.

To put it simply, the more citations your electrician website has, the more trust and confidence Google puts into your brand, which boosts your rankings in search results.

It’s essential to remember that potential customers don’t always turn to Google to find a local electrician. They often use sites like Checkatrade, MyBuilder, and social media. By getting listed on these other sites you’ll not only acquire more citations but boost your visibility to get more leads as well.

When it comes to getting more citations, you have two options:

  1. Manually submit and manage your citations using a spreadsheet.
  2. Use a citation building service like BrightLocal.

Considering the cost of these citation building services, we recommend doing it yourself.

To help you speed this process up, here is a list of 50 citations to submit your electrical business on.

Click here to download our citations list.

Make sure that the NAP (business name, address, and phone number) details on your citations match the NAP details on your website and Google Business Profile.


A backlink is when another website links to your own website.

To Google, a backlink is like a vote of confidence. The more backlinks your electrical company has, the more trust and authority Google will give your website, resulting in higher rankings.

Here are 5 local link building strategies for electricians:

  1. Create useful content for your blog. These are things like “how to” guides, average service costs, etc. Valuable content improves the likelihood of other sites linking to your site.
  2. Write guest posts for other blogs. You can normally include a link back to your site.
  3. Get more citations. Most directories let you add your website URL, providing an easy way to gain more backlinks.
  4. Local sponsorships. By sponsoring local sports teams or organisations you can usually get a link on their website pointing back over to your website.
  5. Join electrician associations. Search “electrician + associations” in Google to find relevant electrical associations. We recommend joining associations or certification bodies like NICEIC or NAPIT. Joining other associations like Trustmark can also be a worthwhile option.

These link building strategies can have a significantly positive impact on your electrician SEO campaign in terms of boosting online trust, authority, and rankings on Google.


Getting more reviews for your company is a key component when it comes to electrician SEO and conversion. The more reviews you have, the more likely people will trust your brand and convert it into a lead.

Reviews for electrician SEO

Why are reviews so important for electrician SEO?

  • They signal trust to Google, boosting your electrical website’s search rankings.
  • They establish credibility, which results in more visitors converting into leads.

We recommend getting more reviews on your Google Business Profile because these reviews are displayed in the local ‘map pack’ results, which are visible when potential customers are searching for local electricians.

You can create a link and send it to your customers so they can easily leave a review on Google.

To find this link, just log in to the Gmail account you use to manage your Google Business Profile, search for your business on Google Search, and click the button “get more reviews”.

reviews for electrical SEO

This button generates a link you can share with your customers to get more reviews. Consider including it on your invoices, emails, text messages, and even on your website reviews page.

get more reviews for electrical SEO

The best way to get more reviews quickly is to ask your customers directly.

Once the job is finished, send the customer an email or text that includes your Google review link as soon as possible. Don’t hesitate to send a polite reminder if they haven’t posted a review after 2-3 days.

Take the time to respond to your reviews because this is crucial for building trust. It shows your business is real and that you care about customer feedback.


If Google cannot find your website or any of its pages, then it doesn’t matter how good your design, keyword research, or electrician SEO strategy is. Your site will remain invisible in the search results.

That’s why it’s important you submit a sitemap to Google.

A sitemap is basically a file outlining all of the pages on a website. It helps Google discover, crawl, and index the most important web pages much quicker, which as a consequence can help you get ranked for your target keywords much quicker.

How to find your sitemap

To find your sitemap, add sitemap.xml to the end of your website’s domain in the URL bar. If that doesn’t work, try adding sitemap_index.xml instead.

For example:

  • yourelectricalbusiness.com / sitemap.xml
  • yourelectricalbusiness.com / sitemap_index.xml

How to submit your sitemap

After you have located your sitemap, the next step is to submit it to Google. You can do this by setting up a new Google Search Console account or log in to your existing account.

If you are creating a brand new account, then you’ll need to add a new property and verify your domain.

Choose the ‘Domain’ property type and enter your domain name, leaving out the https or www part. It should read exactly like the URL example in the screenshot below.

Getting on Google using Google Search Console

Follow the instructions after clicking “continue” to verify your domain name.

Google Search Console Verification

Once your domain is verified, it’s time to submit your sitemap.

Click “Sitemaps” in the menu, paste your sitemap URL, and click “Submit”. Once Google processes your sitemap, make sure the status is set to “Success”. If it doesn’t, then keep troubleshooting until it does.

Google will probably take a few days to crawl through all of your pages. But gradually, the pages on your electrical website will start to show up in the organic search results.

Your web pages are rarely going to rank on page one immediately. This process takes time and why it’s important to carry out these electrician SEO strategies consistently.


Everything that you have learnt in this electrician SEO guide should be sufficient to get your website pages indexed, ranked, and generating leads from Google on a daily basis.

Electrician SEO does take some time, but if you’re patient enough and stay consistent, you will see a substantial increase in traffic, leads, and customers which will drive more sales and profit.

If you get stuck or would like to learn more about growing your electrical company with online marketing, then take a look at our other free guides and tutorials.

Alternatively, if you don’t have time to do it yourself, you can request a free discovery call with our team to see if partnering up with Scale Your Trade is the right fit for your electrical company.

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